Search Engine Optimization is a great way to gain qualified organic traffic. However, it's important to understand that SEO does not bring traffic over night or short term. Due to the complexity of search engine algorithms, it takes time to build up qualifications the search engines need to understand your website is the absolute resource for your targeted set of keywords.
Here is our reciepe for superior SEO:
Keyword Research + Competitive Analysis + Current Website Review = SEO strategy
Determining the proper keywords is absolutely key. We want to look at how competitive those keywords are and how many times they are searched for. It is also important to keep in mind what sphere they are in. We have developed keyword spheres of influence in our keyword research. Unfortunately, we can't share the keyword sphere of influence studies. Note that it helps us optimize keywords that deliver ROI.
Search engines want to see what website is the most relevant resource to represent any particular keyword you can think of. We like to say "What website is in it, to win it". It is in the search engine's best interest to display accurate results to the searcher. That is why we review the or lack of SEO details on your competitors websites. We look for competitive website weaknesses to allow our customer's site to show up higher in the search engine rankings. We look to see why some competitors are so strong and what resources are they using to leverage the internet. Yes, we can figure all that out.
Now it's time for the "apples to apples" comparison. We take the competitive research and compare it to your website. This process examines how relevant your website is to those keywords and it's strength or weakness to it's competitors.